job description
Are you a dynamic and visionary Marketing Manager with an undeniable passion for the beauty industry? PT Lets Cosmetic Indonesia, a leader in the thriving cosmetics sector, is seeking an experienced and innovative individual to lead our marketing efforts in Jakarta Barat. This is an exceptional opportunity to shape brand strategy, drive impactful campaigns, and significantly expand our market presence across Indonesia.
As our Marketing Manager, you will be at the forefront of developing and executing comprehensive marketing plans that resonate with our target audience, elevate brand awareness, and contribute directly to our business growth. You will leverage your expertise in the beauty landscape to create compelling narratives and engage consumers in a competitive yet rewarding market. If you have a proven track record of success within the beauty industry and are ready to take on a challenging yet highly rewarding role, we invite you to join our journey of bringing beauty to life and making a significant impact on our brand's future.
Responsibility
- Develop, implement, and manage comprehensive marketing strategies to achieve business objectives and enhance brand visibility within the beauty sector.
- Oversee the planning and execution of integrated marketing campaigns across digital, social media, and traditional channels, ensuring alignment with brand identity.
- Conduct thorough market research and competitor analysis to identify trends, opportunities, and consumer insights relevant to the beauty industry.
- Manage marketing budgets effectively, ensuring optimal allocation of resources and measurable ROI for all initiatives.
- Lead new product launch strategies, from concept development to market introduction, ensuring strong market penetration and consumer adoption.
- Collaborate closely with sales, product development, and creative teams to ensure brand consistency and an integrated market approach.
- Monitor and analyze campaign performance using key metrics, utilizing data to refine strategies and maximize effectiveness.
- Build and maintain strong relationships with agencies, media partners, and key stakeholders to amplify marketing reach.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5-7 years of progressive experience in marketing management, with significant and direct exposure to the beauty or cosmetics industry.
- Demonstrated expertise in developing and executing successful brand and digital marketing strategies.
- Strong understanding of the Indonesian beauty market, consumer behavior, and competitive landscape.
- Proven ability to manage budgets, analyze data, and report on marketing performance effectively.
- Excellent leadership, communication, and interpersonal skills, with the ability to motivate and guide a team.
- Proficiency in marketing automation tools, CRM software, and web analytics platforms is a strong plus.
- Creative mindset with a strategic approach to problem-solving and compelling brand storytelling.