job description
Join Panorama JTB Tours Indonesia as a Marketing Manager and lead our dynamic marketing initiatives across Bali's vibrant tourism sector. In this role, you will drive brand awareness, customer engagement, and revenue growth through innovative offline and online strategies. From crafting compelling print advertisements to executing high-impact digital campaigns on Google and social media, you will play a pivotal role in shaping our marketing presence in key destinations like Canggu, Ubud, and beyond.
As a Marketing Manager, you will collaborate with cross-functional teams to develop and implement marketing plans that align with our business objectives. Your expertise in both traditional and digital marketing will be essential in attracting and retaining customers, enhancing our brand reputation, and driving measurable results. If you are a creative thinker with a passion for marketing and a deep understanding of the tourism industry, we invite you to apply and be part of our exciting journey.
Responsibility
- Develop and execute comprehensive marketing strategies to promote Panorama JTB Tours Indonesia's services across Bali.
- Manage offline marketing initiatives, including print advertisements, sponsorships, and event promotions.
- Oversee online marketing campaigns, including Google Ads, social media advertising, and SEO strategies.
- Collaborate with internal teams to create engaging content for marketing materials, websites, and social media platforms.
- Analyze market trends and customer insights to refine marketing strategies and improve campaign performance.
- Monitor and report on the effectiveness of marketing campaigns, providing actionable insights for continuous improvement.
- Build and maintain strong relationships with media partners, influencers, and industry stakeholders.
- Ensure brand consistency and adherence to company guidelines across all marketing channels.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience (3+ years) in marketing, preferably within the tourism or hospitality industry.
- Strong knowledge of digital marketing tools, including Google Ads, social media platforms, and SEO techniques.
- Excellent communication and interpersonal skills, with the ability to engage effectively with diverse audiences.
- Creative mindset with a keen eye for detail and a passion for storytelling.
- Analytical skills to interpret data and make data-driven marketing decisions.
- Ability to work independently and collaboratively in a fast-paced environment.
- Fluency in English; proficiency in Indonesian is a plus.