job description
Join Erajaya as a Marketing Lead - F&B (Talent Pool) - Assistant Manager and take the helm of innovative marketing strategies in the dynamic Food & Beverage industry. Based in the vibrant locales of Bali, including Canggu, Ubud, Denpasar, and more, this role offers a unique opportunity to shape brand narratives and drive customer engagement in one of the world's most exciting markets.
As a Marketing Lead, you will spearhead digital and traditional marketing campaigns, leveraging your expertise in F&B, retail, or FMCG sectors to elevate brand presence and sales. Your strategic vision will be pivotal in crafting compelling stories that resonate with diverse audiences, ensuring our brands stand out in a competitive landscape.
This contract position is ideal for a creative and analytical professional with a passion for marketing and a deep understanding of consumer behavior. If you thrive in fast-paced environments and are eager to make a tangible impact, we invite you to apply and grow with us.
Responsibility
- Develop and execute comprehensive marketing strategies tailored to the F&B industry, aligning with company objectives and market trends.
- Lead digital marketing initiatives, including social media campaigns, SEO/SEM, email marketing, and influencer partnerships to enhance brand visibility and engagement.
- Collaborate with cross-functional teams to create and implement promotional activities, events, and loyalty programs that drive customer acquisition and retention.
- Analyze market data and consumer insights to identify opportunities for growth and refine marketing strategies accordingly.
- Manage budgets and allocate resources effectively to maximize ROI on marketing spend.
- Oversee the creation of marketing collateral, ensuring brand consistency and high-quality standards across all channels.
- Monitor and report on the performance of marketing campaigns, providing actionable insights and recommendations for improvement.
- Stay abreast of industry trends, competitive activities, and emerging technologies to keep the brand at the forefront of innovation.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 5 years of experience in marketing, with a strong background in the F&B, retail, or FMCG industries.
- Proven expertise in digital marketing, including social media management, content creation, and performance marketing.
- Excellent analytical skills with the ability to interpret data and translate insights into strategic actions.
- Strong leadership and project management skills, with experience leading teams and managing multiple projects simultaneously.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels.
- Creative thinker with a passion for storytelling and brand building.
- Proficiency in marketing tools and platforms, such as Google Analytics, CRM systems, and social media management tools.