job description
Join PT Nirwana Ritel Indonesia as a Marketing Executive and play a pivotal role in shaping the future of the board game market in Indonesia. This is a unique opportunity to combine your passion for gaming with strategic marketing expertise to drive brand awareness, customer engagement, and market expansion.
Based in the vibrant regions of Bali (Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, Badung), you will collaborate with a dynamic team to develop and execute innovative marketing campaigns. Your work will directly contribute to building a thriving community of board game enthusiasts while achieving measurable business growth.
If you are a creative thinker with a knack for storytelling and a deep understanding of consumer behavior, we invite you to apply and help us redefine the gaming landscape in Indonesia.
Responsibility
- Develop and implement comprehensive marketing strategies to promote board game products and enhance brand visibility in Indonesia.
- Plan, execute, and monitor multi-channel marketing campaigns (digital, social media, events, and partnerships) to drive engagement and sales.
- Conduct market research to identify trends, customer preferences, and competitive insights to inform product positioning and messaging.
- Build and maintain strategic partnerships with influencers, retailers, and gaming communities to expand market reach.
- Create compelling content and promotional materials (e.g., social media posts, blogs, videos) tailored to the Indonesian audience.
- Analyze campaign performance using KPIs and metrics (e.g., ROI, conversion rates) and optimize strategies for maximum impact.
- Organize and participate in gaming events, conventions, and workshops to foster community engagement and brand loyalty.
- Collaborate with cross-functional teams (sales, product development, design) to align marketing efforts with business objectives.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 2-3 years of experience in marketing, preferably in the gaming, retail, or entertainment industry.
- Proven track record of successful campaign management and achieving measurable results.
- Strong understanding of digital marketing tools (e.g., Google Analytics, SEO, social media platforms, email marketing).
- Excellent communication and storytelling skills in English and Indonesian.
- Creative mindset with the ability to think outside the box and adapt to evolving market trends.
- Passion for board games and gaming culture is a significant advantage.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.