job description
Join Garuda Wisnu Kencana Cultural Park (GWK), Bali’s iconic cultural landmark, as a Marketing Communication Specialist. In this dynamic role, you will be the voice of GWK, shaping its digital presence and driving engagement across multiple platforms. Your expertise in social media, content creation, and digital marketing will help elevate GWK’s brand identity, attract visitors, and foster meaningful connections with our global audience.
Based in the vibrant heart of Bali, this position offers a unique opportunity to blend creativity with strategy in a culturally rich environment. Whether you're crafting compelling campaigns, optimizing our website, or analyzing performance metrics, your work will directly impact GWK’s growth and reputation as a world-class destination.
If you are passionate about storytelling, digital marketing, and cultural heritage, we invite you to apply and become part of a team that celebrates innovation and tradition.
Responsibility
- Develop and execute a comprehensive social media strategy to enhance GWK’s online presence across platforms like Instagram, Facebook, TikTok, and LinkedIn.
- Create engaging, SEO-optimized content (text, images, videos) that aligns with GWK’s brand voice and resonates with diverse audiences.
- Manage and update GWK’s website, ensuring it remains user-friendly, visually appealing, and optimized for search engines.
- Plan, execute, and monitor Google Ads campaigns to drive traffic, conversions, and brand awareness.
- Collaborate with cross-functional teams (events, operations, creative) to align marketing efforts with GWK’s strategic goals.
- Analyze performance metrics (engagement, reach, conversions) and provide data-driven recommendations for continuous improvement.
- Stay updated on digital marketing trends, tools, and best practices to keep GWK at the forefront of the industry.
- Engage with followers, respond to inquiries, and manage online reputation to foster a positive community around GWK.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 3 years of experience in digital marketing, social media management, or content creation, preferably in the tourism, hospitality, or cultural sector.
- Proven track record of managing successful social media campaigns and Google Ads.
- Proficiency in content management systems (CMS), Google Analytics, and social media scheduling tools (e.g., Hootsuite, Buffer).
- Strong copywriting and editing skills with a keen eye for detail and creativity.
- Experience with basic graphic design (Canva, Adobe Creative Suite) and video editing is a plus.
- Excellent communication skills in English and Bahasa Indonesia; additional languages are advantageous.
- Passion for Balinese culture, tourism, and storytelling with a customer-centric mindset.