job description
Join Panda Mandarin Education as a Marketing Communication Specialist and play a pivotal role in shaping our brand presence in Baliâs dynamic education sector. This is a unique opportunity to develop strategic partnerships, craft compelling campaigns, and drive lead generation in a fast-growing organization. Based in Baliâs vibrant hubsâCanggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badungâyouâll collaborate with cross-functional teams to elevate our marketing efforts and engage with key opinion leaders (KOLs) to amplify our reach.
As a Marketing Communication Specialist, youâll leverage your creativity and analytical skills to design impactful marketing strategies, manage digital campaigns, and foster meaningful connections with our audience. If youâre passionate about education, digital marketing, and building brand loyalty, this role offers the perfect platform to grow your career while making a tangible impact.
Responsibility
- Develop and execute strategic KOL partnerships to enhance brand visibility and credibility.
- Design and implement multi-channel marketing campaigns (social media, email, digital ads) to generate leads and drive enrollment.
- Create engaging content, including blog posts, social media updates, and promotional materials, aligned with brand guidelines.
- Monitor and analyze campaign performance using analytics tools, providing data-driven recommendations for optimization.
- Collaborate with internal teams (sales, admissions, creative) to ensure cohesive messaging and brand consistency.
- Manage community engagement initiatives, including events, webinars, and influencer collaborations.
- Conduct market research to identify trends, competitor strategies, and opportunities for growth.
- Oversee SEO and SEM strategies to improve organic search rankings and paid campaign ROI.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field.
- Minimum 2 years of experience in marketing, digital communications, or brand management, preferably in education or EdTech.
- Proven track record of developing successful KOL partnerships and influencer marketing campaigns.
- Strong proficiency in digital marketing tools (Google Analytics, Meta Ads, SEO platforms) and content management systems.
- Excellent written and verbal communication skills in English; proficiency in Bahasa Indonesia is a plus.
- Creative thinker with a data-driven mindset and the ability to translate insights into actionable strategies.
- Experience in managing social media platforms (Instagram, LinkedIn, TikTok) and email marketing campaigns.
- Ability to work independently and collaboratively in a fast-paced, remote-friendly environment.