job description
Join Tan Boon Ming as a Marketing and Business Expansion Manager in the vibrant heart of Bali! This is a unique opportunity to lead strategic marketing initiatives, drive brand growth, and spearhead outlet expansion across one of Southeast Asia’s most dynamic markets. You will play a pivotal role in shaping customer engagement strategies, optimizing multi-channel sales, and ensuring sustainable business growth in a fast-paced, innovative environment.
Based in Bali’s most sought-after locations—Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung—you’ll collaborate with cross-functional teams to execute data-driven campaigns, enhance brand visibility, and identify new revenue streams. Your expertise will directly impact the company’s market penetration and long-term success in Indonesia’s thriving business landscape.
If you’re a visionary leader with a passion for marketing, business development, and creating measurable impact, this role offers the perfect blend of creativity, strategy, and growth. Apply now to be part of a forward-thinking organization committed to excellence and innovation.
Responsibility
- Develop and execute comprehensive marketing strategies to enhance brand awareness, customer acquisition, and retention across digital and traditional channels.
- Lead business expansion initiatives, including market research, site selection, and launch plans for new outlets in Bali and beyond.
- Oversee multi-channel campaigns (social media, email, SEO/SEM, and partnerships) to drive engagement, conversions, and revenue growth.
- Collaborate with sales and product teams to align marketing efforts with business objectives and customer needs.
- Analyze market trends, competitor activity, and performance metrics to refine strategies and maximize ROI.
- Build and maintain strong relationships with stakeholders, including vendors, agencies, and local communities to support expansion goals.
- Manage budgets, timelines, and KPIs for marketing and expansion projects, ensuring cost-effective and high-impact outcomes.
- Champion innovative customer engagement programs to foster loyalty and advocate for the brand’s mission.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree is a plus.
- Minimum 5+ years of experience in marketing, business development, or a similar leadership role, preferably in retail, FMCG, or hospitality.
- Proven track record of driving business growth through strategic marketing and expansion initiatives.
- Strong expertise in digital marketing (SEO, SEM, social media, content marketing) and traditional marketing channels.
- Exceptional analytical and data-driven decision-making skills, with proficiency in tools like Google Analytics, CRM systems, or marketing automation platforms.
- Excellent communication, negotiation, and stakeholder management skills in English (additional fluency in Bahasa Indonesia is advantageous).
- Ability to work in a fast-paced, dynamic environment with a results-oriented mindset.
- Experience in market entry, franchise development, or retail expansion is highly desirable.