job description
Join Robinsons Supermarket as a Mall Marketing Officer in the vibrant heart of Denpasar, Bali! This is your chance to drive foot traffic, boost brand visibility, and create unforgettable shopping experiences through innovative promotional strategies and high-impact events.
As a key player in our marketing team, you will conceptualize, plan, and execute engaging campaignsâfrom seasonal festivals and live entertainment to themed sales eventsâthat captivate shoppers and elevate the mallâs reputation as a premier retail and lifestyle destination. Your creativity and strategic mindset will directly contribute to increasing customer engagement, loyalty, and revenue.
Based in one of Southeast Asiaâs most dynamic markets, this role offers the perfect blend of creative freedom, fast-paced challenges, and career growth in the retail and marketing industry. If youâre passionate about transforming spaces into bustling hubs of activity, this is the opportunity for you!
Responsibility
- Develop and execute creative marketing campaigns and promotional events to drive mall foot traffic and sales.
- Collaborate with vendors, performers, and internal teams to organize live entertainment, seasonal festivals, and themed activities.
- Manage end-to-end event logistics, including budgeting, scheduling, permits, and vendor coordination.
- Monitor and analyze customer engagement metrics to refine marketing strategies and improve ROI.
- Liaise with retail tenants to align promotions with their business goals and enhance tenant satisfaction.
- Create compelling digital and print marketing materials (social media, flyers, banners) to promote events.
- Conduct market research to identify trends, competitor activities, and opportunities for innovative campaigns.
- Ensure all promotional activities comply with brand guidelines, legal requirements, and safety standards.
Qualifications
- Bachelorâs degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 2-3 years of experience in event management, retail marketing, or mall promotions.
- Proven track record of planning and executing successful promotional events with measurable impact.
- Strong project management, negotiation, and vendor coordination skills.
- Excellent written and verbal communication skills in English (Bahasa Indonesia is a plus).
- Creative thinker with a keen eye for brand consistency and customer experience.
- Proficiency in Microsoft Office, Canva, or Adobe Creative Suite for marketing collateral.
- Ability to work flexible hours, including weekends and holidays, as required by event schedules.