job description
Join Golden Pencil Manila as a Lead Copywriter and shape the voice of groundbreaking campaigns in Bali’s vibrant creative hub. This role is your opportunity to lead the narrative for high-impact projects, from concept to execution, while collaborating with a dynamic team of designers, marketers, and strategists.
Based in the inspiring landscapes of Canggu, Bali, you’ll craft compelling copy that resonates with global audiences, elevates brand identities, and drives engagement. Whether it’s digital campaigns, brand storytelling, or content strategy, your words will leave a lasting impression.
We’re looking for a visionary wordsmith with a passion for innovation, a keen eye for detail, and the ability to mentor junior writers. If you thrive in a fast-paced, creative environment and want to make your mark in the marketing and communications industry, this is your chance.
Responsibility
- Lead the end-to-end creative process for assigned campaigns, from ideation to final delivery, ensuring alignment with brand voice and objectives.
- Develop high-impact copy for digital and print media, including ads, social media, websites, and email marketing.
- Collaborate with designers, marketers, and strategists to create cohesive, data-driven campaigns that captivate audiences.
- Provide constructive feedback to junior writers and peers to refine messaging and elevate creative output.
- Research and analyze market trends, competitor strategies, and audience insights to inform content direction.
- Manage content calendars and deadlines, ensuring timely delivery of all copy assets.
- Optimize copy for SEO and conversion, balancing creativity with performance metrics.
- Act as the brand’s voice guardian, maintaining consistency across all communication channels.
Qualifications
- 5+ years of experience in copywriting, with at least 2 years in a leadership or senior role.
- Proven portfolio showcasing versatile writing styles across industries (e.g., tech, lifestyle, FMCG).
- Exceptional command of English grammar, syntax, and storytelling techniques.
- Experience in digital marketing, SEO, and content strategy is a major plus.
- Strong project management skills, with the ability to juggle multiple deadlines in a fast-paced environment.
- Proficiency in CMS platforms (e.g., WordPress), SEO tools (e.g., Ahrefs, SEMrush), and collaboration tools (e.g., Trello, Asana).
- Creative thinker with a data-driven mindset—able to merge artistry with analytics.
- Excellent communication and teamwork skills, with a talent for mentoring and inspiring others.