job description
Join Grandville Food Indonesia as our KOL & Community Lead and take the helm of our brand's digital presence in Bali's vibrant food and lifestyle scene. This role is perfect for a dynamic, creative professional who thrives on building meaningful connections with influencers, managing online communities, and driving brand engagement through innovative strategies.
As the face of our brand in the digital world, you will collaborate with top-tier Key Opinion Leaders (KOLs), craft compelling campaigns, and foster a loyal community that resonates with our mission of delivering exceptional culinary experiences. Based in the heart of Bali, this position offers a unique opportunity to blend your passion for marketing, social media, and community management in one of the world's most inspiring locations.
If you are a strategic thinker with a knack for storytelling and a deep understanding of digital trends, we want you on our team. Help us elevate Grandville Food Indonesia to new heights while enjoying the unparalleled work-life balance that Bali offers.
Responsibility
- Develop and execute influencer marketing strategies to amplify brand awareness and engagement.
- Identify, onboard, and manage relationships with Key Opinion Leaders (KOLs) and micro-influencers aligned with our brand values.
- Create and curate engaging content for social media platforms, ensuring consistency with brand voice and aesthetics.
- Monitor and analyze community interactions, sentiment, and feedback to refine engagement strategies.
- Organize and host virtual and in-person events to strengthen community bonds and brand loyalty.
- Collaborate with cross-functional teams (marketing, PR, product) to align community initiatives with broader business goals.
- Track KPIs such as engagement rates, follower growth, and campaign ROI to measure success and optimize performance.
- Stay ahead of digital trends, platform updates, and competitor activities to keep our strategies innovative and effective.
Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 3 years of experience in influencer marketing, community management, or digital marketing, preferably in the F&B or lifestyle industry.
- Proven track record of managing successful influencer campaigns and growing online communities.
- Strong understanding of social media platforms (Instagram, TikTok, YouTube, Facebook) and analytics tools.
- Excellent communication, negotiation, and interpersonal skills to build and maintain relationships with influencers and stakeholders.
- Creative mindset with the ability to develop unique, engaging content and campaign ideas.
- Analytical skills to interpret data and translate insights into actionable strategies.
- Passion for food, lifestyle, and digital trends, with a keen eye for detail and aesthetics.