job description
Join PT Lico Media Indonesia as a KOL & Affiliate Marketing Specialist and drive impactful digital campaigns in Bali’s thriving marketing landscape. In this role, you’ll manage end-to-end influencer and affiliate partnerships, leveraging data-driven strategies to amplify brand reach and conversions. Based in Canggu, you’ll collaborate with top-tier creators and affiliates to execute high-impact campaigns that resonate with target audiences.
This is a unique opportunity to shape brand narratives, optimize performance metrics, and contribute to scalable growth in a dynamic, creative environment. If you’re passionate about digital marketing, influencer collaborations, and performance-driven strategies, we’d love to hear from you!
Responsibility
- Develop and execute end-to-end KOL (Key Opinion Leader) and affiliate marketing campaigns.
- Identify, onboard, and manage relationships with influencers, affiliates, and content creators.
- Monitor campaign performance, analyze KPIs, and optimize strategies for maximum ROI.
- Collaborate with cross-functional teams (creative, analytics, sales) to align campaigns with business goals.
- Negotiate contracts, track payments, and ensure compliance with brand guidelines.
- Stay updated on industry trends, competitor strategies, and emerging platforms.
- Generate reports and insights to inform data-driven decision-making.
- Foster long-term partnerships with high-value affiliates and influencers.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2+ years of experience in influencer/affiliate marketing or digital campaign management.
- Proven track record of managing successful KOL/affiliate partnerships.
- Strong analytical skills with proficiency in tools like Google Analytics, Excel, or CRM platforms.
- Excellent communication and negotiation skills in English and Bahasa Indonesia.
- Creative mindset with a knack for storytelling and brand alignment.
- Ability to work in a fast-paced, remote-friendly environment (Bali-based preferred).
- Familiarity with e-commerce, SaaS, or digital media industries is a plus.