job description
Join Bussan Auto Finance as our Head of MSME Marketing in the vibrant and dynamic region of Bali. This is a unique opportunity to lead our marketing initiatives for Micro, Small, and Medium Enterprises (MSMEs), driving growth and fostering strong relationships with dealers and corporate clients. Based in one of Bali’s prime locations—Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung—you will play a pivotal role in shaping and executing marketing strategies to achieve our booking targets and expand our market presence.
As a leader in auto financing, Bussan Auto Finance is committed to empowering businesses through innovative financial solutions. In this role, you will leverage your expertise in B2B marketing, relationship management, and strategic planning to identify and engage prospective clients, while collaborating with cross-functional teams to deliver exceptional results. Your ability to analyze market trends, develop data-driven campaigns, and build lasting partnerships will be key to your success.
If you are a results-oriented marketing professional with a passion for driving business growth in the MSME sector, we invite you to apply and be part of our mission to transform the auto finance landscape in Indonesia.
Responsibility
- Develop and implement comprehensive marketing strategies tailored to the MSME sector to drive customer acquisition and retention.
- Identify, analyze, and engage prospective corporate and business clients to expand the company’s client base.
- Build and maintain strong relationships with dealers, partners, and stakeholders to enhance collaboration and business opportunities.
- Lead the execution of targeted marketing campaigns, including digital, offline, and partnership-based initiatives.
- Monitor and analyze market trends, competitor activities, and customer insights to refine marketing approaches.
- Set and achieve monthly and quarterly booking targets through effective sales and marketing tactics.
- Collaborate with the sales, product, and operations teams to ensure alignment and maximize impact.
- Prepare and present performance reports, forecasts, and strategic recommendations to senior management.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Finance, or a related field; Master’s degree is a plus.
- Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role within the MSME or financial services sector.
- Proven track record of developing and executing successful marketing strategies that drive business growth.
- Strong analytical and data-driven decision-making skills, with proficiency in market research and performance metrics.
- Excellent communication, negotiation, and relationship-building skills to engage with clients and partners.
- Experience in the auto finance, banking, or leasing industry is highly preferred.
- Familiarity with digital marketing tools, CRM systems, and sales automation platforms.
- Ability to work in a fast-paced, dynamic environment and lead a team to achieve ambitious targets.