job description
Join Apex Sports Village, a premier sports and lifestyle destination in Bali, as our Head of Marketing Communication. This is a dynamic leadership role for a strategic thinker who thrives in a fast-paced, innovative environment. You will shape our brand narrative, drive engagement, and elevate our presence across digital and traditional channels in Baliās competitive market.
In this role, youāll lead a talented team to craft compelling campaigns that resonate with our diverse audienceāfrom local enthusiasts to international visitors. Baliās vibrant culture and Apex Sports Villageās cutting-edge facilities provide a unique canvas for creative storytelling. If youāre passionate about sports, marketing, and building meaningful connections, this is your opportunity to make an impact in one of the worldās most sought-after destinations.
We offer a collaborative work environment, competitive compensation, and the chance to grow with a brand thatās redefining sports and wellness in Bali. Your expertise will help us expand our reach, foster community engagement, and drive business growth across our locations in Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, and Kuta.
Responsibility
- Develop and execute integrated marketing communication strategies to enhance brand visibility and engagement across digital, social, and traditional media.
- Lead a high-performing team of marketing professionals, fostering creativity, collaboration, and accountability.
- Oversee content creation, including campaigns, press releases, and multimedia assets, ensuring alignment with brand guidelines and business objectives.
- Manage relationships with media outlets, influencers, and partners to amplify Apex Sports Villageās reach in Bali and beyond.
- Monitor market trends, competitor activities, and customer insights to refine strategies and drive innovation.
- Collaborate with cross-functional teams (e.g., sales, operations, events) to ensure cohesive messaging and seamless execution of initiatives.
- Track and analyze KPIs (e.g., engagement rates, lead generation, ROI) to measure campaign effectiveness and optimize performance.
- Represent Apex Sports Village at industry events, press conferences, and community engagements to strengthen brand authority.
Qualifications
- Bachelorās degree in Marketing, Communications, Business, or a related field (Masterās preferred).
- 8+ years of experience in marketing communication, with at least 3 years in a leadership role (agency or in-house).
- Proven track record of developing and executing successful campaigns in the sports, lifestyle, or hospitality sectors.
- Strong portfolio showcasing expertise in digital marketing, social media, PR, and content strategy.
- Exceptional written and verbal communication skills in English (Bahasa Indonesia is a plus).
- Experience managing budgets, agencies, and external partners to deliver results.
- Analytical mindset with proficiency in tools like Google Analytics, CRM systems, and marketing automation platforms.
- Passion for sports, wellness, or lifestyle industries, with a deep understanding of Baliās market dynamics.