job description
Join YHS (Singapore) Pte Ltd as a Brand Marketing Executive and play a pivotal role in shaping the future of Yeo’s iconic brand in Southeast Asia’s most dynamic market. Based in the vibrant heart of Bali, you’ll lead the end-to-end execution of high-impact marketing initiatives that resonate with consumers across their journey—from awareness to loyalty.
This is a unique opportunity to blend strategic thinking with creative execution, working in a fast-paced environment where your ideas will directly influence brand perception and business growth. Collaborate with cross-functional teams to develop data-driven campaigns, leverage digital and traditional channels, and ensure every touchpoint reflects Yeo’s commitment to quality and innovation.
If you’re a passionate marketer with a knack for storytelling and a desire to make a tangible impact, this role offers the perfect platform to grow your career while enjoying Bali’s inspiring work-life balance.
Responsibility
- Campaign Ownership: Lead the planning, execution, and optimization of multi-channel brand marketing campaigns, ensuring alignment with Yeo’s brand vision and business objectives.
- Consumer Journey Mapping: Develop and refine strategies to engage target audiences at every stage, from awareness to conversion and retention.
- Content & Creative Direction: Collaborate with designers, copywriters, and agencies to produce compelling content (digital, print, social) that amplifies brand messaging.
- Performance Analysis: Monitor KPIs (e.g., engagement, ROI, brand lift) and use insights to iterate on campaigns for maximum impact.
- Stakeholder Collaboration: Partner with sales, product, and regional teams to ensure cohesive brand experiences across all touchpoints.
- Market Research: Conduct competitive analysis and consumer trend research to identify opportunities for innovation.
- Budget Management: Oversee campaign budgets, allocating resources efficiently to achieve strategic goals.
- Localization: Adapt global brand guidelines to resonate with Bali’s diverse and culturally rich audience.
Qualifications
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Experience: 3+ years in brand marketing, digital marketing, or a similar role, preferably in FMCG or consumer goods.
- Digital Savvy: Proven expertise in social media, SEO/SEM, email marketing, and analytics tools (e.g., Google Analytics, Meta Ads Manager).
- Creative Mindset: Strong portfolio showcasing campaign development, content creation, or brand strategy.
- Analytical Skills: Ability to interpret data and translate insights into actionable strategies.
- Project Management: Excellent organizational skills with the ability to manage multiple deadlines in a fast-paced environment.
- Communication: Fluent English (written and verbal) with exceptional storytelling and presentation abilities.
- Cultural Fit: Passion for consumer-centric marketing and a collaborative, results-driven approach.