job description
Are you a results-driven Email Marketing & Lead Generation Specialist looking to make an impact in a dynamic, hybrid role? Expounder Corp is seeking a talented marketer to join our team in Bali, Indonesia (Canggu, Ubud, Denpasar, or surrounding areas) and help us scale our outreach through high-converting email campaigns and strategic lead generation.
In this part-time position, you’ll design, execute, and optimize email marketing strategies that nurture leads, boost engagement, and drive conversions. Your expertise in segmentation, A/B testing, and automation will be key to expanding our pipeline and delivering measurable growth. Whether you're crafting compelling copy, analyzing performance metrics, or refining lead magnets, your work will directly contribute to our business success.
This hybrid role offers the flexibility to work remotely with occasional on-site collaboration in Bali’s vibrant digital nomad hubs. If you’re passionate about data-driven marketing and thrive in a fast-paced environment, we’d love to hear from you!
Responsibility
- Develop and execute end-to-end email marketing campaigns, including segmentation, personalization, and automation workflows.
- Create high-converting lead magnets (e.g., eBooks, webinars, free trials) to capture and nurture prospects.
- Optimize email deliverability, open rates, and click-through rates through A/B testing and performance analysis.
- Collaborate with sales and content teams to align email strategies with broader inbound marketing goals.
- Manage and grow our email subscriber list using ethical lead generation tactics (e.g., SEO, social media, partnerships).
- Monitor KPIs (e.g., conversion rates, ROI) and provide actionable insights to refine campaigns.
- Stay updated on email marketing trends and compliance (e.g., GDPR, CAN-SPAM) to ensure best practices.
- Leverage CRM tools (e.g., HubSpot, Mailchimp) to track leads and automate follow-ups.
Qualifications
- Proven experience (2+ years) in email marketing and lead generation, preferably in a B2B or SaaS environment.
- Strong portfolio of successful email campaigns with measurable results (e.g., increased open rates, lead conversions).
- Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, ActiveCampaign) and CRM systems.
- Excellent copywriting and editing skills with a knack for crafting persuasive, error-free content.
- Analytical mindset with experience in data-driven decision-making (Google Analytics, A/B testing tools).
- Familiarity with SEO and content marketing to support lead generation efforts.
- Self-motivated and able to work independently in a part-time, hybrid setup.
- Based in or willing to relocate to Bali, Indonesia (Canggu, Ubud, Denpasar, etc.).