job description
Join Beepo as an Email Marketing and CRM Coordinator and unlock your full potential in a dynamic, remote-first role based in beautiful Bali. This is your chance to drive impactful digital campaigns, nurture customer relationships, and contribute to a growing global team.
As part of our marketing and communications division, you’ll play a pivotal role in crafting engaging email strategies, optimizing CRM workflows, and analyzing performance to enhance customer engagement. Whether you're segmenting audiences, A/B testing campaigns, or automating personalized journeys, your work will directly influence brand loyalty and revenue growth.
We’re looking for a detail-oriented, data-driven professional who thrives in a collaborative environment. If you’re passionate about turning leads into lifelong customers and love the flexibility of working from Bali’s vibrant hubs, this role is for you.
Responsibility
- Develop, execute, and optimize email marketing campaigns to drive engagement, conversions, and retention.
- Manage and segment CRM databases to ensure accurate, up-to-date customer information.
- Design and implement automated email workflows (e.g., welcome series, abandoned cart, re-engagement).
- Monitor and analyze KPIs (open rates, CTR, conversion rates) and provide actionable insights.
- Collaborate with cross-functional teams to align email strategies with broader marketing goals.
- Conduct A/B testing on subject lines, content, and CTAs to improve performance.
- Ensure compliance with data protection regulations (e.g., GDPR, CAN-SPAM).
- Create compelling, mobile-responsive email templates and copy that reflect brand voice.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2+ years of experience in email marketing, CRM management, or digital marketing.
- Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, ActiveCampaign).
- Strong analytical skills with experience using Google Analytics, CRM tools, or similar.
- Excellent written communication and copywriting skills in English.
- Familiarity with HTML/CSS for email templates is a plus.
- Ability to work independently in a remote setting with strong time-management skills.
- Passion for data-driven decision-making and continuous optimization.