job description
Join Insight Enterprises as an eCommerce Marketing Specialist and take the lead in shaping digital commerce strategies in the vibrant heart of Bali. This role offers a unique opportunity to collaborate with cross-functional teams, including Digital Commerce marketing, agency partners, and analytics experts, to align on goals, tactics, and performance metrics that drive measurable business growth.
In this dynamic position, you will be at the forefront of crafting and executing data-driven marketing campaigns, optimizing customer journeys, and leveraging cutting-edge tools to enhance online engagement and conversions. Whether you're refining SEO strategies, managing paid media, or analyzing consumer behavior, your work will directly impact our eCommerce success in a fast-paced, innovative environment.
Based in Baliâs creative hubâCangguâyouâll thrive in a culture that values collaboration, creativity, and results. If youâre passionate about digital marketing and eager to make a tangible difference in a global organization, this is your chance to shine.
Responsibility
- Develop and execute data-driven eCommerce marketing strategies to boost online sales, customer acquisition, and retention.
- Collaborate with cross-functional teams (marketing, analytics, and agency partners) to align on KPIs, campaign goals, and performance metrics.
- Optimize SEO/SEM, PPC, and social media campaigns to maximize ROI and improve search rankings.
- Manage and analyze customer journey touchpoints, from awareness to conversion, using tools like Google Analytics, Hotjar, or similar.
- Create and A/B test high-converting landing pages, email campaigns, and promotional content tailored to target audiences.
- Monitor and report on eCommerce performance metrics (CTR, conversion rates, CAC, LTV) with actionable insights for continuous improvement.
- Stay ahead of industry trends in digital marketing, eCommerce platforms (Shopify, Magento, etc.), and emerging technologies.
- Coordinate with content and design teams to ensure brand consistency across all digital channels.
Qualifications
- Bachelorâs degree in Marketing, Business, Communications, or a related field; or equivalent work experience.
- Proven 3+ years of experience in eCommerce marketing, digital marketing, or a similar role.
- Strong proficiency in SEO, SEM, PPC (Google Ads, Meta Ads), and email marketing tools (e.g., Mailchimp, Klaviyo).
- Experience with analytics platforms (Google Analytics 4, Google Tag Manager, Power BI) and A/B testing tools.
- Excellent analytical and problem-solving skills, with the ability to interpret data and derive actionable insights.
- Familiarity with eCommerce platforms (Shopify, WooCommerce, Magento) and CRM systems (HubSpot, Salesforce).
- Outstanding communication and project management skills to collaborate with global teams.
- Creative mindset with a results-driven approach and a passion for digital innovation.