job description
Join Universal Eco Pacific as a Digital Marketing Specialist in the heart of Bali! We are a forward-thinking company dedicated to sustainable solutions and innovative marketing strategies. This is your chance to grow with a dynamic team while shaping impactful campaigns in one of the world’s most vibrant locations.
As a key player in our marketing division, you will develop and execute data-driven digital strategies to elevate our brand presence, engage target audiences, and drive measurable business growth. Whether you’re optimizing SEO, crafting compelling content, or analyzing performance metrics, your work will directly contribute to our mission of connecting eco-conscious consumers with our products and services.
Bali’s creative and entrepreneurial spirit makes it the perfect backdrop for this role. If you’re passionate about digital marketing, sustainability, and professional development, we invite you to grow together with us!
Responsibility
- Develop and implement comprehensive digital marketing strategies (SEO, SEM, social media, email, and content marketing) to increase brand visibility and lead generation.
- Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, etc.) with a focus on ROI and conversion tracking.
- Create and curate engaging content (blogs, social media posts, videos) aligned with brand voice and sustainability values.
- Monitor and analyze KPIs and performance metrics (traffic, engagement, conversions) using tools like Google Analytics and adjust strategies accordingly.
- Collaborate with cross-functional teams (design, sales, product) to ensure cohesive messaging and campaign execution.
- Conduct market research to identify trends, competitor insights, and opportunities for growth in the eco-friendly sector.
- Build and nurture community engagement through social media interactions, influencer partnerships, and customer feedback loops.
- Stay updated on digital marketing best practices and emerging technologies to keep strategies innovative and effective.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 3 years of experience in digital marketing, with a proven track record in SEO, SEM, and social media management.
- Proficiency in Google Analytics, Google Ads, Meta Business Suite, and other marketing automation tools.
- Strong content creation and copywriting skills with an understanding of storytelling for brand engagement.
- Experience with CRM systems (e.g., HubSpot, Salesforce) and email marketing platforms (e.g., Mailchimp).
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent communication and project management skills to collaborate across teams.
- Passion for sustainability and eco-friendly initiatives is a plus.