job description
Join Atelli Furniture Interior as a Digital Marketing Specialist in the heart of Bali! We’re seeking a data-driven marketer to elevate our brand presence, analyze market trends, and execute high-impact campaigns across digital channels. This role is perfect for a creative strategist who thrives in a dynamic environment and wants to shape the future of luxury furniture and interior design marketing.
Based in Bali’s most vibrant hubs—Canggu, Ubud, Denpasar, or surrounding areas—you’ll leverage insights from competitor analysis, seasonal trends (e.g., Payday, Harbolnas, Ramadan), and customer behavior to craft compelling, conversion-focused strategies. Your work will directly influence brand growth, customer engagement, and revenue in Indonesia’s booming home decor market.
Why this role? Bali’s digital landscape is evolving rapidly, and Atelli Furniture Interior is at the forefront. You’ll collaborate with a passionate team, enjoy a flexible yet results-driven culture, and have the autonomy to innovate. Whether you’re optimizing ad spend, refining SEO, or launching viral social campaigns, your expertise will make a tangible impact.
Responsibility
- Conduct in-depth market research to identify target audiences, competitor strategies, and emerging trends in the furniture/interior design industry.
- Develop and execute data-driven digital marketing campaigns (SEO, SEM, social media, email) aligned with seasonal promotions (e.g., Harbolnas, Ramadan).
- Manage and optimize paid advertising (Google Ads, Meta, TikTok) to maximize ROI and lead generation.
- Create and curate engaging content (blogs, videos, graphics) that resonates with Bali’s expat and local audiences.
- Monitor and analyze KPIs (CTR, conversion rates, CAC) using tools like Google Analytics, and adjust strategies accordingly.
- Collaborate with the design and sales teams to ensure brand consistency across all digital touchpoints.
- Stay ahead of Indonesian e-commerce trends and adapt strategies for platforms like Tokopedia, Shopee, and Lazada.
- Build and nurture community engagement through social media, influencer partnerships, and loyalty programs.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3 years of experience in digital marketing, preferably in e-commerce, retail, or home decor industries.
- Proven track record in SEO/SEM, social media management, and performance marketing.
- Proficiency in Google Analytics, Meta Ads Manager, and other marketing automation tools.
- Strong analytical and reporting skills with the ability to translate data into actionable insights.
- Excellent English and Indonesian communication skills (written and verbal).
- Creative mindset with a knack for storytelling and visual content creation.
- Familiarity with Bali’s digital ecosystem and consumer behavior is a plus.