job description
Join Sejati Bakery Trading Sdn Bhd, a rapidly growing premium bakery brand, as our Digital Marketing Manager in the vibrant heart of Bali! We're seeking a dynamic and creative marketing leader to drive our brand's digital presence, engage our community, and fuel our expansion across Indonesia and beyond. If you're passionate about food, digital innovation, and crafting compelling campaigns that resonate with audiences, this is your opportunity to make a real impact in a thriving, culture-rich environment.
In this role, you'll lead our end-to-end digital marketing strategy, from social media and content creation to performance marketing and customer engagement. Bali's unique blend of local charm and international appeal provides the perfect backdrop for innovative marketing initiatives. You'll collaborate with cross-functional teams, including product development, sales, and operations, to create cohesive brand experiences that delight our customers and drive business growth.
We offer a competitive salary package, flexible work arrangements, and a supportive team culture that values creativity, collaboration, and work-life balance. As part of our team, you'll enjoy the benefits of working in one of the world's most desirable locations, with access to stunning beaches, a thriving expat community, and a rich cultural scene. Whether you're based in Canggu, Ubud, or Denpasar, you'll find the perfect balance between professional growth and personal fulfillment.
If you're ready to take your marketing career to the next level while living in paradise, we'd love to hear from you. Let's create something delicious together!
Responsibility
- Develop and execute a comprehensive digital marketing strategy to drive brand awareness, customer acquisition, and revenue growth for Sejati Bakery.
- Lead social media campaigns across platforms (Instagram, Facebook, TikTok, LinkedIn) to engage our target audience and build a loyal community.
- Oversee content creation, including photography, videography, and copywriting, ensuring alignment with brand guidelines and local cultural nuances.
- Manage performance marketing initiatives, including Google Ads, Meta Ads, and influencer partnerships, to optimize ROI and conversion rates.
- Collaborate with the product team to launch new bakery products, creating go-to-market strategies and promotional campaigns.
- Analyze market trends, customer insights, and competitor activities to identify opportunities for innovation and differentiation.
- Monitor and report on KPIs, using data-driven insights to refine strategies and improve campaign performance.
- Work closely with the sales team to align marketing efforts with business objectives and drive in-store and online sales.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum 5 years of experience in digital marketing, with at least 2 years in a managerial or leadership role.
- Proven track record of developing and executing successful digital marketing campaigns for consumer brands, preferably in the food and beverage industry.
- Strong expertise in social media marketing, content creation, and performance advertising (Google Ads, Meta Ads).
- Experience with marketing analytics tools (Google Analytics, Meta Business Suite, etc.) and data-driven decision-making.
- Excellent written and verbal communication skills in English; proficiency in Bahasa Indonesia is a plus.
- Creative mindset with a passion for storytelling and brand building.
- Ability to thrive in a fast-paced, dynamic environment while managing multiple projects and deadlines.