job description
Join Wintergreen Upholstery, a leading name in premium furniture manufacturing, as our Digital Marketing Manager and drive transformative brand growth in the heart of Bali’s vibrant business hub. This strategic role is perfect for a data-driven marketer with a passion for storytelling, digital innovation, and measurable impact. Based in Canggu, you’ll lead our marketing initiatives, elevate our brand presence, and shape the future of our global outreach—all while enjoying Bali’s dynamic lifestyle and professional ecosystem.
In this role, you’ll collaborate with cross-functional teams to develop and execute high-impact marketing strategies that align with our business goals. From crafting compelling campaigns to optimizing digital channels, you’ll leverage your expertise to enhance customer engagement, boost lead generation, and drive revenue growth. With a focus on SEO, content marketing, social media, and performance analytics, you’ll ensure our brand stands out in a competitive market while fostering long-term customer loyalty.
We offer a competitive salary package (IDR 60M–75M/month), comprehensive benefits, and ample opportunities for career advancement. If you’re a strategic thinker with a knack for digital trends and a desire to make a tangible impact, this is your chance to grow with a forward-thinking company in one of the world’s most inspiring locations.
Responsibility
- Develop and execute data-driven digital marketing strategies to enhance brand visibility, customer acquisition, and revenue growth.
- Lead SEO, SEM, and content marketing initiatives to optimize organic and paid search performance, ensuring high-ranking content across platforms.
- Manage and grow social media channels (LinkedIn, Instagram, Facebook, TikTok) with engaging, brand-aligned content to drive audience engagement and conversions.
- Oversee email marketing campaigns, including segmentation, automation, and A/B testing, to nurture leads and retain customers.
- Collaborate with sales, product, and design teams to create cohesive marketing materials, from digital ads to product launches, ensuring brand consistency.
- Monitor KPIs and performance metrics (e.g., CTR, conversion rates, ROI) using tools like Google Analytics and HubSpot, and adjust strategies based on insights.
- Identify and leverage emerging digital trends (e.g., influencer partnerships, video marketing, AI tools) to keep Wintergreen Upholstery ahead of industry shifts.
- Manage marketing budgets effectively, allocating resources to high-impact channels and campaigns for maximum ROI.
Qualifications
- 5+ years of experience in digital marketing, with at least 2 years in a managerial or strategic leadership role (agency or in-house).
- Proven track record in SEO, SEM, content marketing, and social media strategy, with demonstrable results in driving traffic, leads, and conversions.
- Proficiency in Google Analytics, Google Ads, Meta Ads Manager, HubSpot, or similar tools; certification is a plus.
- Strong analytical skills with the ability to interpret data, generate insights, and translate them into actionable strategies.
- Exceptional written and verbal communication skills in English, with experience creating high-quality content for diverse audiences.
- Experience in B2B or manufacturing marketing is a plus, but not required; adaptability to industry-specific challenges is key.
- Creative mindset with a passion for storytelling and brand building, coupled with a results-driven approach.
- Ability to thrive in a fast-paced, collaborative environment and manage multiple projects with tight deadlines.