job description
Join Dusit International, a globally renowned luxury hospitality brand, as our Digital Marketing Executive in the breathtaking island paradise of Bali. This is your opportunity to shape the digital presence of one of the world's most prestigious hotel chains while living and working in one of Southeast Asia's most vibrant and culturally rich destinations.
In this dynamic role, you will be at the forefront of our digital strategy, driving brand visibility, engagement, and revenue growth across our Bali properties. You'll collaborate with cross-functional teams to create compelling digital campaigns that showcase our luxury offerings in Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung. From crafting social media content that captures Bali's essence to optimizing our online reputation, you'll play a pivotal role in elevating Dusit International's digital footprint in the region.
Bali's thriving digital nomad scene and growing tourism industry make this an exciting time to join our team. You'll have the chance to work with cutting-edge digital marketing tools while enjoying the island's world-class beaches, vibrant culture, and unparalleled work-life balance. Whether you're analyzing campaign performance from a beachfront café or brainstorming creative concepts in our modern offices, this role offers the perfect blend of professional growth and tropical lifestyle.
If you're a digital marketing professional with a passion for hospitality and a desire to make an impact in a luxury brand, we want to hear from you. This is more than a job - it's an opportunity to build a career with a global leader while experiencing the magic of Bali.
Responsibility
- Develop, execute, and optimize digital marketing campaigns across multiple channels (social media, email, SEO, PPC) to drive brand awareness and direct bookings for Dusit International's Bali properties
- Manage and grow our social media presence on platforms including Instagram, Facebook, LinkedIn, and TikTok, creating engaging content that showcases our luxury hospitality offerings
- Monitor and enhance our online reputation through proactive review management and guest engagement strategies
- Collaborate with the sales and revenue management teams to create targeted digital promotions and packages that drive occupancy and revenue
- Analyze digital marketing performance using tools like Google Analytics, Meta Business Suite, and other analytics platforms, providing actionable insights and reports
- Work with the content team to develop compelling digital assets including videos, blogs, and graphics that highlight Bali's unique attractions and our properties' luxury experiences
- Stay ahead of digital marketing trends and emerging platforms, particularly in the hospitality and travel sectors, and recommend innovative strategies
- Support the implementation of our loyalty program through targeted digital communications and engagement strategies
Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- 3+ years of experience in digital marketing, preferably in hospitality, travel, or luxury brands
- Proven track record of managing successful digital campaigns across multiple channels
- Strong understanding of social media platforms, SEO principles, and digital advertising (Google Ads, Meta Ads)
- Experience with analytics tools (Google Analytics, Google Data Studio, Meta Insights) and ability to derive actionable insights
- Excellent written and verbal communication skills in English; additional languages are a plus
- Creative mindset with strong attention to detail and ability to work in a fast-paced environment
- Passion for hospitality and understanding of luxury travel market dynamics
- Experience with content management systems (CMS) and basic HTML knowledge is advantageous