job description
Join ES Eyewear Group as a Digital Marketing Executive and take the lead in shaping our brandâs digital presence in the vibrant heart of Bali. This is a unique opportunity to blend creativity with strategy, driving impactful campaigns that resonate with global audiences while enjoying the dynamic lifestyle of Canggu, Ubud, or Denpasar.
In this role, youâll spearhead end-to-end digital marketing initiatives, from crafting compelling social media narratives to optimizing paid campaigns and analyzing performance metrics. Your expertise will directly contribute to increasing brand awareness, engagement, and conversions across multiple online platforms. Whether youâre a seasoned marketer or an ambitious professional ready to elevate your career, this position offers the freedom to innovate in a fast-paced, internationally minded environment.
ES Eyewear Group is a forward-thinking company at the intersection of fashion and function, and weâre looking for a passionate digital marketer to help us expand our reach. If you thrive in collaborative settings, love data-driven decision-making, and have a knack for storytelling, weâd love to hear from you.
Responsibility
- Develop and execute data-driven digital marketing strategies to boost brand visibility, engagement, and lead generation across social media, SEO, email, and paid advertising channels.
- Create and curate high-impact content (copy, graphics, videos) tailored to diverse audiences, ensuring alignment with brand voice and campaign objectives.
- Manage and optimize paid ad campaigns (Google Ads, Meta, TikTok, etc.) with a focus on ROI, A/B testing, and performance analysis.
- Monitor and report on KPIs (traffic, conversions, CTR, etc.) using tools like Google Analytics, providing actionable insights to refine strategies.
- Collaborate with cross-functional teams (design, sales, product) to ensure cohesive messaging and campaign integration.
- Stay ahead of digital marketing trends, emerging platforms, and algorithm updates to keep strategies innovative and competitive.
- Build and nurture community engagement through social listening, influencer partnerships, and interactive campaigns.
- Oversee SEO and SEM efforts to improve organic search rankings and drive targeted traffic to company websites.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- Proven 2+ years of experience in digital marketing, with a portfolio showcasing successful campaigns.
- Proficiency in social media management tools (Hootsuite, Buffer), Google Analytics, and ad platforms (Meta Ads Manager, Google Ads).
- Strong copywriting and content creation skills, with an eye for design and storytelling.
- Experience with SEO/SEM best practices and keyword optimization.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent communication and project management skills, with the ability to work in a fast-paced, remote or hybrid setting.
- Familiarity with e-commerce marketing and conversion rate optimization (CRO) is a plus.