job description
Are you a Meta Ads expert with a proven track record of scaling high-budget campaigns? Gladex Travel And Tours Corp is seeking a Digital Advertising Manager (Meta) to lead our performance marketing efforts in the vibrant heart of Bali. This is your chance to drive measurable growth for a dynamic travel and tourism brand while enjoying the island’s unparalleled work-life balance.
In this role, you’ll oversee ₱500,000+ monthly ad spend, optimizing campaigns for ROAS, CPA, CPL, and conversion growth. You’ll leverage data-driven strategies to expand our digital footprint, engage high-intent audiences, and maximize ROI across Meta’s ecosystem (Facebook, Instagram, WhatsApp Ads).
Why Bali? Work from co-working spaces in Canggu, Ubud, or Denpasar, collaborate with a global team, and immerse yourself in a culture that fuels creativity and innovation. If you’re passionate about performance marketing, travel, and cutting-edge ad strategies, this role is tailored for you.
Responsibility
- Campaign Strategy & Execution: Develop, launch, and optimize high-impact Meta ad campaigns (Prospecting, Retargeting, Lookalike Audiences) with budgets exceeding ₱500,000/month.
- Performance Analysis: Monitor and report on KPIs (ROAS, CPA, CPL, CTR, Conversion Rate) using Meta Ads Manager, Google Analytics, and third-party tools.
- Audience Targeting: Refine audience segmentation using advanced targeting options, including custom audiences, interest-based, and behavioral data.
- A/B Testing: Design and execute multivariate tests for ad creatives, copy, landing pages, and bidding strategies to improve performance.
- Budget Allocation: Strategically distribute ad spend across campaigns to maximize efficiency and scalability.
- Collaboration: Work closely with content, design, and sales teams to align ad creatives with brand messaging and business goals.
- Trend Adaptation: Stay ahead of Meta’s algorithm updates, new ad formats (Reels, Stories, Lead Ads), and industry trends.
- Compliance & Optimization: Ensure all campaigns adhere to Meta’s advertising policies and platform best practices.
Qualifications
- Proven Experience: 3+ years managing Meta Ads with a portfolio of campaigns handling ₱500,000+ monthly budgets.
- KPI-Driven: Track record of improving ROAS, CPA, or CPL by 20%+ through data-backed optimizations.
- Meta Certification: Meta Blueprint or Google Analytics certification is a strong plus.
- Analytical Skills: Proficiency in Meta Ads Manager, Google Analytics 4, and Excel/Google Sheets for reporting and analysis.
- Creative Collaboration: Experience briefing designers and copywriters to produce high-converting ad assets.
- Industry Knowledge: Familiarity with travel, tourism, or e-commerce marketing is advantageous.
- Communication: Fluent in English with excellent written and verbal skills for stakeholder updates.
- Remote Readiness: Ability to work independently in a hybrid/remote setting with a stable internet connection.