job description
Join Hobi Holidays Tour as a Digital Ads Specialist and drive our online marketing success!
Hobi Holidays Tour, a leading name in travel and tourism, is seeking a dynamic and results-driven Digital Ads Specialist to join our team in Bali. In this role, you will be responsible for managing and optimizing our digital advertising campaigns across various platforms to enhance brand visibility, drive traffic, and increase conversions.
As part of our innovative marketing team, you will have the opportunity to work in a collaborative environment, leveraging your expertise in digital advertising to create impactful campaigns that resonate with our target audience. If you are passionate about digital marketing and have a proven track record of success, we invite you to apply and take your career to the next level with Hobi Holidays Tour.
Responsibility
- Develop, implement, and manage digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
- Collaborate with the marketing team to create compelling ad copy and visuals that align with brand guidelines.
- Conduct market research to identify trends and opportunities for targeted advertising.
- Manage and allocate advertising budgets effectively to maximize ROI.
- Track and report on key performance metrics, including click-through rates, conversion rates, and cost per acquisition.
- Stay updated with the latest digital advertising trends, tools, and best practices.
- Work closely with other departments to ensure alignment of advertising strategies with overall business goals.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in managing digital advertising campaigns, preferably in the travel or tourism industry.
- Strong understanding of digital marketing platforms, including Google Ads, Facebook Ads Manager, and analytics tools.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Creative mindset with a keen eye for detail and a passion for creating engaging ad content.
- Strong communication and collaboration skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Certification in Google Ads or Facebook Blueprint is a plus.