job description
Are you a CRM and Email Marketing Specialist with expertise in Salesforce Marketing Cloud? Infinit-O is seeking a dynamic professional to join our team in Bali, Indonesia, and drive impactful customer engagement through data-driven marketing strategies.
In this role, you will design, execute, and optimize multi-channel customer journeys, leveraging email marketing automation, segmentation, and analytics to enhance customer experiences and boost conversion rates. You’ll collaborate with cross-functional teams to align CRM strategies with business goals, ensuring seamless integration with Salesforce Marketing Cloud.
This is a hybrid role with a night shift schedule, offering the flexibility to work remotely while staying connected with our global clients. If you’re passionate about personalization, automation, and performance-driven marketing, we’d love to hear from you!
Responsibility
- Develop and execute end-to-end email marketing campaigns using Salesforce Marketing Cloud, including segmentation, A/B testing, and performance analysis.
- Design and optimize customer journeys to improve engagement, retention, and conversion rates.
- Manage data integration between CRM systems and marketing platforms to ensure accurate and actionable insights.
- Monitor and report on KPIs (open rates, click-through rates, ROI) and provide data-driven recommendations for improvement.
- Collaborate with sales, product, and creative teams to align CRM strategies with broader business objectives.
- Automate workflows and triggers to deliver personalized, timely communications across multiple touchpoints.
- Stay updated on industry trends in CRM, email marketing, and Salesforce Marketing Cloud best practices.
- Troubleshoot technical issues and ensure compliance with data privacy regulations (e.g., GDPR, CAN-SPAM).
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 3+ years of experience in CRM and email marketing, with hands-on expertise in Salesforce Marketing Cloud.
- Proven track record of designing and executing high-performing email campaigns and customer journeys.
- Strong analytical skills with proficiency in Google Analytics, SQL, or similar tools to measure campaign effectiveness.
- Experience with HTML/CSS for email template customization is a plus.
- Excellent written and verbal communication skills in English.
- Ability to work night shifts and collaborate with global teams across different time zones.
- Certifications in Salesforce Marketing Cloud or other relevant platforms are highly desirable.