job description
Join PT Hop Eterna as a Creative Content Creator & Social Media Specialist in the vibrant heart of Bali! Weâre seeking a dynamic and innovative professional to craft compelling content, manage our digital presence, and elevate our brandâs voice across multiple platforms.
In this role, youâll be at the forefront of our marketing and communication efforts, creating engaging visuals, writing captivating copy, and interacting with our audience to build lasting connections. Your creativity will drive our online engagement, while your strategic mindset will help shape our brandâs identity in a competitive market.
Based in Canggu, Bali, youâll work in a collaborative environment where your ideas are valued, and your impact is measurable. Whether youâre designing social media campaigns, responding to customer reviews, or analyzing performance metrics, your contributions will directly influence our growth and success.
If youâre passionate about storytelling, thrive in fast-paced settings, and love turning ideas into action, this is your opportunity to make a difference with a forward-thinking company.
Responsibility
- Develop and execute high-quality, engaging content (photos, videos, graphics, and written copy) tailored to our brandâs tone and audience.
- Manage and grow our social media presence across platforms like Instagram, Facebook, LinkedIn, and TikTok, ensuring consistent branding and messaging.
- Monitor and respond to customer interactions, including comments, messages, and Google Reviews, to foster positive relationships and address concerns promptly.
- Collaborate with the marketing team to plan and execute promotional campaigns, including email newsletters, influencer partnerships, and paid advertisements.
- Handle guest reservations and inquiries via digital channels, providing exceptional service and converting leads into bookings.
- Analyze performance metrics (engagement rates, reach, conversions) and adjust strategies to optimize content and campaign effectiveness.
- Stay updated on industry trends and competitor activities to identify opportunities for innovation and differentiation.
- Support branding initiatives by ensuring all content aligns with company values, visual identity, and marketing goals.
Qualifications
- Proven experience (1-3 years) in content creation, social media management, or digital marketing, preferably in hospitality, tourism, or a related industry.
- Exceptional writing and editing skills in English, with the ability to craft clear, persuasive, and error-free content.
- Proficiency in graphic design tools (Canva, Adobe Photoshop, Illustrator) and video editing software (Premiere Pro, CapCut, or similar).
- Strong understanding of SEO best practices and social media algorithms to maximize organic reach and engagement.
- Excellent communication and interpersonal skills, with a customer-centric approach to handling inquiries and feedback.
- Ability to work independently and meet deadlines in a fast-paced, remote or hybrid environment.
- Familiarity with analytics tools (Google Analytics, Meta Insights, etc.) to track and report on performance.
- Creative mindset with a passion for storytelling, trends, and visual aesthetics.