job description
Join 52pilates yoga as our Content Creator & Social Media Manager and bring your creative vision to life in the vibrant heart of Bali! Weâre seeking a dynamic, self-driven professional to craft compelling content that elevates our brand, engages our community, and inspires wellness enthusiasts worldwide.
In this role, youâll have the freedom to plan, shoot, and edit high-quality contentâfrom captivating social media posts to immersive video storiesâwhile managing our digital presence across platforms. Whether youâre capturing the serenity of a sunrise yoga session or designing eye-catching graphics, your work will shape how the world experiences our brand.
Based in Baliâs creative hub, youâll collaborate with a passionate team in a fast-paced, innovative environment. If you thrive on storytelling, love wellness, and have a knack for turning ideas into engaging content, this is your chance to make an impact.
Note: Salary is competitive and converted to IDR for Bali-based roles (originally RM 4,000â4,500).
Responsibility
- Develop and execute a content calendar aligned with brand goals, including social media posts, blogs, videos, and email campaigns.
- Independently shoot, edit, and produce high-quality photos, videos, and graphics for platforms like Instagram, TikTok, and YouTube.
- Manage and grow social media channels, engaging with followers, responding to comments, and analyzing performance metrics.
- Collaborate with influencers, wellness experts, and internal teams to create authentic, brand-aligned content.
- Optimize content for SEO and engagement, using keywords, hashtags, and trends to maximize reach.
- Monitor industry trends and competitor activity to refine content strategies and stay ahead of the curve.
- Assist in campaign planning, from concept to execution, ensuring cohesive messaging across all touchpoints.
- Maintain a consistent brand voice and visual identity in all published materials.
Qualifications
- Proven experience (2+ years) as a Content Creator, Social Media Manager, or similar role, preferably in wellness, fitness, or lifestyle brands.
- Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva, CapCut, Final Cut Pro, or Premiere Pro).
- Strong portfolio showcasing photography, videography, and editing skills with a creative, on-brand aesthetic.
- Deep understanding of social media algorithms and best practices for platforms like Instagram, TikTok, and Facebook.
- Excellent written and verbal communication skills in English, with a flair for storytelling.
- Self-motivated, detail-oriented, and able to work independently in a fast-paced environment.
- Knowledge of SEO principles and basic analytics tools (e.g., Google Analytics, Meta Insights).
- Passion for yoga, pilates, or wellness is a major plus!