job description
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) in the dynamic financial services sector. Based in Bali, Indonesia, this leadership role offers a unique opportunity to shape the company’s marketing strategy, drive brand growth, and enhance customer acquisition in a competitive market.
As the CMO, you will oversee all marketing initiatives, from digital campaigns to traditional outreach, ensuring alignment with business objectives. Your expertise in financial services marketing will be pivotal in positioning the company as a trusted leader in the industry. With a minimum educational requirement of a Diploma-3, this role is ideal for a strategic thinker with a passion for innovation and measurable results.
Bali’s thriving business environment and vibrant culture provide the perfect backdrop for a rewarding career. If you’re ready to lead, inspire, and transform, apply today to take the next step in your professional journey.
Responsibility
- Develop and execute comprehensive marketing strategies to drive brand awareness and customer acquisition in the financial services sector.
- Lead digital marketing campaigns, including SEO, SEM, social media, and email marketing, to enhance online visibility and engagement.
- Oversee traditional marketing efforts, such as print, radio, and events, to ensure a cohesive multi-channel approach.
- Collaborate with cross-functional teams to align marketing initiatives with sales, product development, and customer service goals.
- Analyze market trends, competitor activities, and customer insights to refine marketing strategies and improve ROI.
- Manage the marketing budget, allocating resources effectively to maximize impact and efficiency.
- Build and maintain strong relationships with media partners, influencers, and industry stakeholders.
- Monitor and report on key performance metrics, providing actionable insights to senior management.
Qualifications
- Minimum educational requirement: Diploma-3 in Marketing, Business, Finance, or a related field. Bachelor’s or Master’s degree preferred.
- Proven experience (5+ years) in a senior marketing role, preferably within the financial services or fintech industry.
- Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
- Expertise in digital marketing tools and platforms, including Google Analytics, CRM systems, and social media management tools.
- Excellent analytical and strategic thinking abilities, with a data-driven approach to decision-making.
- Outstanding communication and presentation skills, with fluency in English and Indonesian.
- Deep understanding of financial products, services, and regulatory environments.
- Creative mindset with a track record of developing innovative and effective marketing campaigns.