job description
Join Mandiri Andalan Utama, a leading financial services provider in Indonesia, as our Chief Marketing Officer (CMO) for BRI Finance. This is a strategic leadership role based in the vibrant and dynamic locations of Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung, Bali. As the CMO, you will drive the marketing vision, strategy, and execution for BRI Finance, ensuring alignment with business goals and delivering measurable growth in brand equity, customer acquisition, and revenue.
In this role, you will lead a high-performing marketing team, collaborate with cross-functional stakeholders, and leverage data-driven insights to optimize campaigns and customer experiences. You will be responsible for shaping the brand’s voice, expanding market reach, and fostering innovation in digital and traditional marketing channels. If you are a visionary leader with a passion for finance and a track record of delivering impactful marketing strategies, we invite you to be part of our mission to redefine financial services in Indonesia.
This position offers a competitive salary package, opportunities for professional growth, and the chance to work in one of Indonesia’s most sought-after locations. Clear BI Checking is required to ensure a seamless hiring process.
Responsibility
- Develop and execute the comprehensive marketing strategy for BRI Finance, aligning with business objectives and market trends.
- Lead brand management initiatives to enhance visibility, credibility, and customer trust in the financial services sector.
- Oversee digital marketing efforts, including SEO, SEM, social media, email campaigns, and content marketing to drive customer acquisition and engagement.
- Collaborate with sales, product, and customer service teams to ensure cohesive messaging and seamless customer journeys.
- Analyze market data, customer insights, and competitive landscapes to identify opportunities and optimize marketing performance.
- Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
- Represent the company at industry events, conferences, and media engagements to strengthen brand presence.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Finance, or a related field; MBA or advanced degree is a plus.
- Minimum of 10 years of progressive experience in marketing, with at least 5 years in a leadership role (CMO, VP Marketing, or equivalent).
- Proven track record in the financial services or fintech industry, with experience in BRI Finance or similar products.
- Strong expertise in digital marketing, including SEO, SEM, social media, and data analytics tools (e.g., Google Analytics, CRM systems).
- Exceptional leadership skills with the ability to inspire and manage cross-functional teams.
- Excellent communication and presentation skills, with fluency in English and Bahasa Indonesia.
- Analytical mindset with a data-driven approach to decision-making and problem-solving.
- Clear BI Checking record (required).