job description
Join PT Nellco, a dynamic and innovative company in the healthcare and consumer goods sector, as our Brand Manager for OTC (Over-The-Counter) Products. Based in the vibrant and culturally rich island of Bali (Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung), you will play a pivotal role in shaping the future of our OTC brands. This is an exciting opportunity to drive brand equity, expand market share, and manage the entire product lifecycleâfrom strategic planning to market executionâin one of Southeast Asiaâs most competitive markets.
In this role, you will collaborate with cross-functional teams, including marketing, sales, R&D, and supply chain, to develop and implement data-driven strategies that resonate with consumers. Youâll leverage market insights, consumer trends, and competitive analysis to position our products for success, ensuring they meet the evolving needs of our target audience. Whether youâre launching a new product, optimizing existing brands, or crafting compelling marketing campaigns, your work will directly impact our growth and market presence.
Bali offers a unique blend of professional opportunities and an unparalleled quality of life, making it the perfect location for ambitious professionals who thrive in a fast-paced yet balanced environment. If youâre passionate about branding, consumer behavior, and driving business results, weâd love to hear from you!
Responsibility
- Develop and execute comprehensive brand strategies to build equity, increase market share, and drive revenue growth for OTC products.
- Lead the entire product lifecycle, from concept development and market research to launch and post-launch performance analysis.
- Collaborate with marketing, sales, and R&D teams to create innovative campaigns, promotions, and product positioning that resonate with target consumers.
- Conduct in-depth market and competitive analysis to identify trends, opportunities, and threats, and translate insights into actionable strategies.
- Manage brand budgets, ensuring optimal allocation of resources to maximize ROI and achieve business objectives.
- Monitor and analyze brand performance metrics, including sales data, consumer feedback, and market share, and adjust strategies as needed.
- Build and maintain strong relationships with key stakeholders, including retailers, distributors, and external partners, to enhance brand visibility and distribution.
- Stay updated on industry trends, regulatory changes, and emerging technologies to ensure our brands remain competitive and compliant.
Qualifications
- Bachelorâs degree in Marketing, Business Administration, or a related field; MBA or advanced degree is a plus.
- Minimum of 5 years of experience in brand management, preferably in the OTC, FMCG, or healthcare industry.
- Proven track record of successfully managing brands, driving market share growth, and delivering measurable results.
- Strong analytical skills with the ability to interpret market data, consumer insights, and financial reports to inform strategic decisions.
- Excellent communication and presentation skills, with the ability to influence and align stakeholders at all levels.
- Creative thinker with a passion for innovation and a deep understanding of consumer behavior and market dynamics.
- Experience working in cross-functional teams and managing external agencies or partners.
- Fluency in English and Bahasa Indonesia; additional languages are a plus.