job description
Are you a proactive and creative professional who thrives on crafting meaningful marketing campaigns and wants your contributions to be recognized? VAN HIN BOOK CO is seeking a dynamic Brand & Digital Marketing Executive to join our team in Bali and drive our brand’s growth through innovative digital strategies.
In this role, you’ll have the opportunity to shape our brand’s voice, engage with our audience, and create impactful content that resonates. If you’re passionate about storytelling, data-driven marketing, and building a brand that stands out, this is your chance to make a real difference.
Based in the vibrant and inspiring environment of Canggu, Bali, you’ll collaborate with a forward-thinking team that values initiative, creativity, and measurable results. Whether you’re optimizing digital campaigns, managing social media, or analyzing performance metrics, your work will directly contribute to our success.
Responsibility
- Develop and execute data-driven digital marketing strategies to enhance brand awareness and engagement across multiple channels (social media, email, SEO, PPC).
- Create and curate high-quality, engaging content (copy, graphics, videos) aligned with brand guidelines and campaign objectives.
- Manage and optimize social media platforms (Instagram, Facebook, LinkedIn, TikTok) to foster community growth and interaction.
- Monitor and analyze KPIs and performance metrics (traffic, conversion rates, ROI) to refine strategies and report insights to stakeholders.
- Collaborate with cross-functional teams (design, sales, product) to ensure consistent brand messaging and cohesive campaign execution.
- Plan and execute email marketing campaigns, including segmentation, A/B testing, and automation to nurture leads and retain customers.
- Stay ahead of industry trends and emerging digital tools to recommend innovative approaches for brand growth.
- Coordinate with influencers, partners, and vendors to amplify brand reach through strategic collaborations.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- Proven experience (2+ years) in digital marketing, brand management, or social media marketing, preferably in a fast-paced environment.
- Strong portfolio showcasing content creation, campaign management, and analytical skills.
- Proficiency in digital marketing tools (Google Analytics, Meta Ads Manager, SEO tools, email platforms like Mailchimp).
- Excellent written and verbal communication skills in English, with a knack for storytelling and brand voice development.
- Creative mindset with the ability to think strategically and adapt to changing market dynamics.
- Experience with graphic design (Canva, Adobe Suite) or video editing is a plus.
- Self-motivated, detail-oriented, and able to work independently while collaborating with a team.