job description
Join Optum as a B2B Product Marketing Manager and lead the charge in crafting high-impact go-to-market (GTM) strategies for cutting-edge product launches and enhancements. Based in the vibrant hub of Bali, youâll collaborate with cross-functional teams to position our solutions in the competitive B2B landscape, driving awareness, demand, and revenue growth.
This role is perfect for a strategic thinker with a passion for B2B marketing, product storytelling, and customer-centric campaigns. Youâll leverage market insights, competitive intelligence, and data-driven decision-making to develop compelling messaging, sales enablement tools, and multi-channel campaigns that resonate with enterprise clients.
At Optum, we empower our teams with the resources and autonomy to innovate. If you thrive in a dynamic environment where your ideas shape the future of healthcare technology, this is your opportunity to make a lasting impactâwhile enjoying the work-life balance of Baliâs inspiring setting.
Responsibility
- Develop and execute end-to-end go-to-market strategies for new product launches, updates, and expansions in the B2B sector.
- Collaborate with product, sales, and marketing teams to define value propositions, messaging frameworks, and positioning statements tailored to target audiences.
- Create and optimize sales enablement materials (e.g., battle cards, pitch decks, case studies) to empower the sales team.
- Lead market and competitive research to identify trends, customer pain points, and differentiation opportunities.
- Design and implement multi-channel demand generation campaigns (digital, email, events, content) to drive lead acquisition and conversion.
- Measure and analyze campaign performance using KPIs (e.g., MQLs, SQLs, ROI) and iterate strategies based on data insights.
- Partner with regional teams to localize global strategies for APAC markets, ensuring cultural and business relevance.
- Act as the voice of the customer, gathering feedback to inform product roadmaps and marketing priorities.
Qualifications
- 5+ years of experience in B2B product marketing, preferably in SaaS, healthcare, or enterprise technology.
- Proven track record of launching products and driving measurable growth in complex, competitive markets.
- Strong analytical skills with proficiency in Google Analytics, CRM tools (e.g., Salesforce), and marketing automation platforms.
- Exceptional storytelling and content creation abilities, with a portfolio of high-impact campaigns or assets.
- Experience collaborating with sales teams to develop tools and training that accelerate the sales cycle.
- Deep understanding of B2B buyer journeys and how to tailor messaging for different stakeholders (e.g., C-level, end-users).
- Bachelorâs degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
- Ability to thrive in a fast-paced, remote-first environment with a results-driven mindset.