job description
Are you a seasoned research professional passionate about decoding consumer behavior? NIQ is seeking a strategic Associate Director, Consumer and Marketing Insights to join our dynamic team in Kuala Lumpur. In this pivotal role, you will act as a trusted advisor to top-tier brands, transforming complex data sets into actionable intelligence that drives business growth.
As the worldâs leading consumer intelligence company, we provide our clients with the most complete understanding of buying behavior. You will lead high-impact projects, manage key stakeholder relationships, and influence marketing strategies across the Malaysian market. If you are an analytical thinker who thrives in a fast-paced, collaborative environment, we invite you to help us reveal the 'why' behind consumer decisions.
Responsibility
- Lead and deliver end-to-end consumer research projects, ensuring high-quality insights that meet client objectives.
- Act as the primary point of contact for key clients, providing strategic consultation and business-focused recommendations.
- Analyze complex quantitative and qualitative data to identify market trends, white space opportunities, and performance drivers.
- Manage and mentor a team of junior analysts, fostering a culture of excellence and continuous learning.
- Collaborate with cross-functional teams to integrate multiple data sources into cohesive, compelling client presentations.
- Drive commercial growth by identifying upsell opportunities within existing accounts.
- Oversee project timelines, budgets, and quality control standards to ensure operational efficiency.
Qualifications
- Bachelorâs degree in Marketing, Business, Statistics, or a related analytical field; MBA is highly preferred.
- Minimum 8-10 years of experience in market research, consumer insights, or strategic consulting.
- Expertise in both quantitative and qualitative research methodologies, including survey design and data analytics software.
- Proven ability to synthesize complex data into clear, persuasive strategic narratives for senior leadership.
- Strong leadership skills with experience in team management and talent development.
- Advanced proficiency in MS Office (PowerPoint and Excel) and data visualization tools (e.g., Tableau, PowerBI).
- Deep understanding of the Malaysian retail and consumer goods landscape.