job description
Join Firefly Electric & Lighting Corp. (FELCO) as an Assistant Trade Marketing Manager and lead high-impact campaigns that shape the future of top Filipino brands in dynamic markets. This is your chance to drive channel growth, mentor a talented team, and execute cutting-edge trade strategies in a fast-paced, innovative environment.
Based in the vibrant hub of Bali, Indonesia, you’ll collaborate with cross-functional teams to develop and implement trade marketing initiatives that boost brand visibility, market penetration, and revenue growth. Your expertise will be pivotal in analyzing market trends, optimizing trade promotions, and forging strong partnerships with key stakeholders.
If you’re a strategic thinker with a passion for trade marketing and a track record of delivering results, we want you on our team. Elevate your career with FELCO and be part of a company that values creativity, leadership, and impact.
Responsibility
- Develop and execute trade marketing strategies to drive brand awareness and sales growth across key channels.
- Lead and mentor a dynamic team of marketing professionals to ensure high-performance execution of campaigns.
- Collaborate with sales, product, and creative teams to align trade marketing initiatives with business objectives.
- Analyze market trends, competitor activities, and consumer insights to identify opportunities for trade promotions.
- Manage budget allocation for trade marketing activities, ensuring cost-effective and high-ROI campaigns.
- Build and maintain strong relationships with distributors, retailers, and key accounts to enhance trade partnerships.
- Monitor and report on the performance of trade marketing programs, providing actionable insights for continuous improvement.
- Oversee the development of point-of-sale materials, merchandising, and in-store activations to maximize brand impact.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum 5 years of experience in trade marketing, preferably in the FMCG, retail, or consumer electronics industry.
- Proven track record of leading successful trade campaigns and driving measurable business growth.
- Strong analytical and strategic thinking skills, with the ability to interpret market data and trends.
- Excellent communication, negotiation, and stakeholder management skills.
- Proficiency in Microsoft Office, CRM tools, and marketing analytics platforms.
- Ability to work in a fast-paced, cross-functional environment with tight deadlines.
- Fluency in English; knowledge of Indonesian or Filipino languages is a plus.