job description
Join The Fullerton Hotels and Resorts as an Assistant Director / Senior Marketing Communications Manager and play a pivotal role in shaping the brand's positioning and driving revenue growth in Bali's luxury hospitality market. This is a unique opportunity to lead strategic marketing initiatives, craft compelling narratives, and elevate the guest experience across our iconic properties in Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung.
In this dynamic role, you will collaborate with cross-functional teams to develop and execute integrated marketing campaigns, manage public relations, and oversee digital and traditional communication channels. Your expertise will ensure our brand resonates with discerning travelers while aligning with our commitment to excellence and innovation.
If you are a visionary leader with a passion for storytelling and a proven track record in luxury hospitality marketing, we invite you to bring your creativity and strategic insight to our team. Together, we will redefine hospitality marketing in one of the world's most sought-after destinations.
Responsibility
- Develop and implement comprehensive marketing and communications strategies to enhance brand visibility and drive revenue growth.
- Lead the creation of compelling content for digital platforms, print media, and public relations campaigns.
- Oversee media relations, press releases, and crisis communications to maintain a positive brand image.
- Collaborate with sales and revenue teams to align marketing efforts with business objectives.
- Manage partnerships with influencers, travel agencies, and industry stakeholders to expand market reach.
- Analyze market trends and competitor activities to identify opportunities for innovation.
- Monitor and report on campaign performance, adjusting strategies to optimize results.
- Mentor and guide the marketing team to foster a culture of creativity and excellence.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred.
- Minimum of 7 years of experience in marketing and communications, with at least 3 years in a leadership role within the hospitality industry.
- Proven expertise in digital marketing, social media management, and SEO strategies.
- Exceptional written and verbal communication skills, with a keen eye for detail.
- Strong analytical abilities to interpret data and drive decision-making.
- Experience managing budgets, agencies, and cross-functional teams.
- Proficiency in CRM systems, Google Analytics, and marketing automation tools.
- Passion for luxury hospitality and a deep understanding of the Bali market.