job description
Join Casella Kreasi Indonesia as an Affiliate & KOL Marketing Specialist and drive impactful partnerships in Bali’s thriving digital landscape. In this dynamic role, you’ll develop and nurture relationships with Key Opinion Leaders (KOLs), affiliates, and brand partners to amplify our brand’s reach and performance. Based in Bali (Canggu, Ubud, Denpasar, or surrounding areas), you’ll play a pivotal role in executing data-driven campaigns, optimizing collaboration strategies, and delivering measurable results.
This is a unique opportunity for a results-oriented marketer with a passion for influencer and affiliate marketing to shape high-impact initiatives in a fast-paced, creative environment. If you thrive in building strategic partnerships and leveraging digital trends, we’d love to hear from you!
Responsibility
- Identify, onboard, and manage KOLs, affiliates, and brand partners aligned with company goals and target audiences.
- Develop and execute affiliate marketing programs, including commission structures, tracking, and performance analysis.
- Coordinate end-to-end campaign execution, from briefing to post-campaign reporting, ensuring alignment with brand guidelines.
- Monitor and analyze KPIs (engagement, conversions, ROI) to optimize partnerships and strategies.
- Create compelling content briefs and collaboration proposals for KOLs and affiliates.
- Build and maintain a database of high-value partners with detailed performance metrics.
- Collaborate with cross-functional teams (marketing, design, sales) to ensure cohesive campaign messaging.
- Stay ahead of industry trends in influencer marketing, affiliate networks, and digital consumer behavior.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related fields.
- Minimum 2+ years of experience in affiliate marketing, KOL/influencer management, or digital partnerships.
- Proven track record of successful campaign execution with measurable results (e.g., increased traffic, conversions, or brand awareness).
- Strong negotiation and relationship-building skills with KOLs, agencies, and brands.
- Proficiency in data analysis tools (Google Analytics, Excel) and affiliate platforms (e.g., Impact, CJ Affiliate).
- Excellent written and verbal communication skills in English (Bahasa Indonesia is a plus).
- Familiarity with social media platforms (Instagram, TikTok, YouTube) and content trends.
- Self-motivated, detail-oriented, and able to work in a fast-paced, remote/hybrid setting.