job description
Join RAC Phil Corp. as a 360 Marketing Campaign Officer and take the lead in crafting and executing cutting-edge, integrated marketing campaigns that seamlessly blend digital and traditional channels. Based in the vibrant hub of Bali, Indonesia, youâll drive brand visibility, engagement, and conversions through data-driven strategies and creative storytelling.
This role is perfect for a dynamic marketer who thrives in fast-paced environments, leveraging omnichannel approachesâfrom social media and email to events and printâto deliver cohesive, high-impact campaigns. Youâll collaborate with cross-functional teams to align messaging, optimize budgets, and measure ROI, ensuring every touchpoint resonates with our target audience.
At RAC Phil Corp., we empower our team with the tools and autonomy to innovate. If youâre passionate about full-funnel marketing, adept at analyzing performance metrics, and eager to shape brand narratives in Southeast Asiaâs most exciting markets, this is your opportunity to make a lasting impact.
Responsibility
- Develop and execute end-to-end 360-degree marketing campaigns, integrating digital (social, SEO, PPC, email) and offline (events, print, OOH) channels.
- Collaborate with creative, content, and design teams to produce compelling assets that align with brand guidelines and campaign objectives.
- Monitor and analyze campaign performance using Google Analytics, CRM tools, and marketing automation platforms, providing actionable insights for optimization.
- Manage budgets, timelines, and vendor relationships to ensure cost-effective and timely campaign delivery.
- Conduct market research and competitor analysis to identify trends, opportunities, and audience preferences.
- Coordinate with sales and customer service teams to ensure seamless lead handoff and post-campaign follow-up.
- Create detailed reports and presentations for stakeholders, highlighting KPIs, ROI, and strategic recommendations.
- Stay ahead of industry trends in omnichannel marketing, MarTech, and consumer behavior to innovate campaign strategies.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field; MBA or certifications (e.g., Google Ads, HubSpot) are a plus.
- Minimum 3â5 years of experience in integrated marketing, with a proven track record of managing multi-channel campaigns.
- Proficiency in digital marketing tools (e.g., Meta Ads Manager, Google Analytics, Mailchimp, SEO platforms).
- Strong analytical skills with the ability to interpret data and derive actionable insights for campaign refinement.
- Excellent written and verbal communication skills in English, with experience crafting persuasive copy for diverse audiences.
- Project management expertise, with the ability to juggle multiple deadlines and prioritize tasks effectively.
- Creative thinker with a strategic mindset, capable of developing innovative campaign concepts that drive engagement.
- Familiarity with B2B and B2C marketing in the Southeast Asian market is highly desirable.